The spread of ad blockers is challenging the advertising industry. The article shows how companies are finding new ways to reach users with native advertising, content marketing and technological progress.
Adblock Insights
All about ad blockers and digital advertising
Adblock Insights is your blog about ad blockers, digital advertising and the impact on users and companies. Discover practical tips, exciting news and in-depth analysis on the latest developments in online marketing and advertising technology.
Advertising without tracking? Learn how context-based and anonymized approaches strengthen data protection. Discover opportunities, challenges and the future of an ad-friendly balance without invasive surveillance.
Free content is never really free. It requires time, expertise, technical infrastructure and marketing. Providers often finance them through advertising, data collection or premium models. Users often incur hidden costs such as time, loss of privacy or limited quality. The blog post calls for more transparency and conscious consumption in order to promote a fair and sustainable content culture.
Find out how ad blockers are changing the future of online advertising. Find out why more and more people are blocking advertising and what opportunities and challenges this brings for you and the advertising industry.
The history of internet advertising: from the first banners to search engine marketing and influencer marketing. Find out how online advertising has developed and which trends are shaping the future.